Who wants to segment their reports in 10 mins?!

February 10, 2009

I do!! Throw away the Reporting Squirrels and become Analysis Ninjas (thanks Avinash – I have had a great Tuesday!!)

Today – I have been totally immersed in Google Analytics – and I am totally in lurrrvvvveeee. A very fitting Valentine’s Blog…

I started this morning by reading a post from the guys at Wired
This framed my mind for the day – guilt, no – framed now, yes! All I was thinking – “I am going home to Blog about something amazing today” – and here I am.

What I have learned today…..the Nail in the coffin Day for GA. Google Analytics has to be one of the most amazing tools I have come across. It’s online analytics capabilities have shot through the roof, it now uses powerful Advanced segmentation and Custom Reporting – and its FREE!! NADA!! In a recessionery period surely we should be using tools like this that can give us Gold Dust for turning data into insight and therefore £££?!?! Being a Total numbers and Search freak it it totally doing it for me right now ;o)

And that Gold Dust – Avinash is amazing – I read loads of his blog today – giving me a mineful of information and How-To’s on getting this stuff out of GA. Advanced Segmentation can narrow reports down to my Brand Terms – I can now see what these Brand Term customers are buying, looking at – how are they behaving differently? My all time goal – which I will have nailed by the end of this year – The Search conversion Funnel. It took 10 minutes – that’s right – 10 minutes, no phoning IT, no request to my analytics provider – me, little old me – a coffee break time to get this insight – wow….

Analysis Ninja Bayliss

Being totally dependant on conversion rate is so limiting. Broad, Generic Keywords are doing their purpose by driving traffic to the site – a potential customer we then need to engage, nurture and guide through their decision making process to eventually convert. We choose to keep or chuck a KW based on conversion – so those Traffic driving KW at the top of the funnel totally miss out on any of the glory – it was all down to that Long Tail, specific, model number plus brand KW? I don’t think so. But how do we measure the effectiveness of these very different KW? They have different objectives, give them different measures!! Avinash – thank you!!


I smell a stinker – lacking Supply Chain Visabilty, Customer Service??..hmmm

December 26, 2008

After eating my own body weight in mince pies I have been reflecting on my online Chrimbo Shopping Experiences.

Big Winners – Play and Amazon – you made my fella a very happy man with a big pile of Jack Bauer…

Stinky Losers – Graham and Green – you pong big time. A lower price marked on the item you shipped compared to what I actually paid – still no response to TWO “customer service” emails I have written – boooo to you. I fell for voucher codes. 7 days for a shipping cost of £7!! You are kidding me!! Shop at own peril folks….

And now, to The Dark Knight on Blu Ray – thanks Play.com….

Hello world!

December 17, 2008

image347894669.jpgHi there. My name is Bayliss. Secret Santa brought me a blog for Christmas. A bit unconventional, it’s not useless tat, not christmas themed and isn’t a cock, rooster or any other type of festive bird.

So what’s it for? I haven’t decided yet. I might use it to chat about the music I like. I might use it to further my sculpture career or just let people know what I am up to.

But probably I will use it to start blogging about PPC, how to do it, what works, what doesn’t, the latest trends. I can attract a following and then charge mega bucks. Mwah ha ha.

Some ideas for blog posts

December 16, 2008

Here are some ideas for blog posts I might write over Christmas in between movies.

• Get 1millon more by managing your top performers
• Stop burning money – spot the poor converters and kill them fast
• 3 easy steps for finding your cash cows
• 5 tips for using excel to get better PPC sales
• Learn the golden rule for PPC testing.
• How to fleece Google for the freebies even your boss can’t get.

creating a community

December 16, 2008

image482854879.jpgThis book is great for how to start up a commumity around an idea. Maybe secret Santa will get this for me from iTunes on Monday???

Getting people to read my stuff

December 16, 2008
Hmmm if I am going to get loads of people reading my blog it might be an idea to read up on how to write really persuasive copy. Copyblogger might be a good place to start.


How I abuse my relationship with google

December 16, 2008

image360752024.jpgRecently I have mainly been focussing on sculpture